Wednesday, July 5

P.R. Countdown - Day 8

Originally from Cape Cod, Massachusetts, Alison Kelly, 25, has been making her own clothing since she was 14-years-old. She also designs jewelry and has incorporated her own sterling silver clasps and notions into her garments.

In 1998, Alison migrated to San Miguel de Allende, Mexico, where she pursued her studies in fine arts and metal smithing at the Instituto de Allende. Her love for designing and creating wearable pieces of art guided her to Florence, Italy, where she attended Lorenzo de Medici Scuola de Arte and intensively studied the art of fashion design. She later graduated from Massachusetts College of Art with a degree in Fashion Design and moved her career to California where she freelanced for various designers including Freddi Rojas and Punk Empire and also collaborated with Fred Segal on a project.
After moving to California, Alison introduced her first line, titled Run R1ot, which consisted of hand-made, one-of-a-kind mini collections, which were sold in various locations across Los Angeles. As Alison grew, Run R1ot transformed into Dahl.

Alison’s line of women’s wear, Dahl, made its debut in Los Angeles during the summer of 2005. The first collection, titled “origami,” consisted of one-of-a-kind dresses, tops and jackets made from single rectangles of silk draped one at a time. Celebrities such as Juliette Lewis, Anne Heche and Hilary Duff have donned her creations.

She recently relocated from Los Angeles to New York City and continues to design.

I think I like Allison. Dahl is clearly a better name than Run R10t, so she has exhibited growth. It's also pretty awesome she studied metal smithing. She's kind of cute, too. That helps.

Final Grade - B+

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