Paul McCartney

I don't know what to do with you. My feelings about your recent record promotions are, at best, conflicted. Let's start off with your new album title, Memory Almost Full. Um, the hell? Just because it's the 21st century doesn't mean you have to make everything seem all cool and computer-y and tech-forward, which I'm almost certain was your goal. Just because it sounds like something teh yoof would buy, it doesn't necessarily follow that they will. Moving on, my second issue is with this photo. It's for promoting the record at Starbucks, which I don't have a problem with - what I hate is the pose. Seriously. It's probably the douchiest thing you could have done, and that makes me mad. Let go of your jacket, unpucker your lips, and just smile. It's not that difficult.

And here's where the conflict comes in - I can't decide if this iPod/iTunes commerical is the cutest, most affable thing you've done since I was born, or if it's just on the other side of "High as Fuck." A mandolin? No.



Look, I'm not one of those people who's going to give you a free pass forever because you were cool when you were in your early twenties. Most people are cool when they're young. Even though I really, really want to like you, you're pretty inconsistent when it comes to music, the press, and self-promotion. My advice to you is this: stop trying so fucking hard.